Over the past 15 years, I've learned that the best design happens when you can see the whole picture—from technical constraints to user dreams to business reality.
I've been fortunate to build products that millions use daily, from Simply's creative learning apps to Juno's NYC rideshare platform that competed directly with Uber.
What sets me apart is understanding the full ecosystem: the technical possibilities, the business constraints, the user needs, and somehow finding the sweet spot where it all comes together. Whether I'm building design teams from scratch or scaling systems for rapid growth, I focus on creating products people actually want to use.
Currently leading design and brand at Blocks, where we're exploring how AI can make complex work feel effortless while keeping the human element intact.
Who I am beyond Design
More than a design leader, I'm a creative explorer at heart, finding inspiration in the intersection of art and technology.
My philosophy? Every product tells a story, and every interface is a conversation. I find joy in the unexpected—discovering a new artist in Tel Aviv's galleries, the perfect espresso that fuels late-night design sessions, and the quiet moments when a complex problem suddenly becomes clear.
Beyond pixels and prototypes, I'm drawn to the vivid world of contemporary art, which constantly reshapes how I see design challenges. Whether I'm sketching ideas in a museum or collaborating with engineers on AI architectures, I believe the best solutions come from seeing connections others miss.